Published with the support of The Department for Business Innovation & Skills (BIS), (formally BERR-the new DTI) Business First was distributed by The Sunday Times on the 9/12/2007. The Sunday Times with its exceptional business coverage and focus continues to dominate the market for the delivery of Company owners, Managing Directors, Board Level Directors and decision makers of the United Kingdoms fast growth and mid cap enterprises and as such provided the perfect home for this insert.
Whilst historically communicating to this group of influential decision makers has proved difficult due to the fragmented nature of the medium size business market, The Sunday Times has proven to be number one in reaching Managing Directors, Board Level Executives, Owner Managers and business decision makers in every vertical market within the small and medium enterprise sector. These people are primary budget holders and are responsible for business spending.
Growth businesses are at the forefront of the innovation and enterprise that is the foundation of UK economic success and are as such the powerhouse of The British Economy.
There are currently more than four million SME companies within the UK, which account for 99% of the country's employment and which turn over more than £4.8 billion per annum. Business First assists these companies by providing them with the essential advice and help they require at every stage of their development with the aim of helping sustain business, innovate and increase profitability.
Innovation – the successful exploitation of new ideas – is the key business process that enables UK businesses to compete effectively in the increasingly competitive global environment. The insert sought seek to stimulate an increase in innovation throughout the sector.
This insert provided business readers of The Sunday Times with timely relevant commentary enabling them to have the best chance of success in maintaining and growing their enterprise.
Written by our team of award winning journalists and writers this insert provided a comprehensive source of advice and guidance for Managing Directors board level executives and senior management for improving business success.
It featured real-life examples, and case studies that demonstrated how to innovate, and successfully grow and develop enterprise. In addition to concisely explaining the fundamentals of business success in a variety of sectors, the insert featured interviews and commentary from some of the UK’s most innovative businesses.
The Department for Business Innovation & Skills is committed to supporting the small and medium business sector. By fighting anti-competitive practices and promoting open markets and business innovation, they enable smaller companies to compete freely and fairly and as such support this initiative.
Business First will help organisations to grow and innovate across the whole business cycle from products, through business processes and people development, with the ultimate aim of helping improve UK business competitiveness and profitability.